The second part of this project is a series of questions addressing the way in which we formalise looking and the customs, manners and taboos surrounding looking.
How does what you have read help your understanding of why and how we look at things in a ritualised way – for instance going to an art gallery?
Definition of ritualise: ‘make (something) into a ritual by following a pattern of actions or behaviour’ (Oxford Dictionaries, s.d.)
My first thought about rituals and ritualised behaviour is that they are both formed by a set of cultural rules, either imposed (and often written) as say in visiting a library – no noise, mobile phones must be turned off, no eating etc – or voluntary but learned by example, for instance attending a football match with the waving of banners, the wearing of club shirts, scarves etc and the singing of songs to either support your own team or in disrespect or provocation of the opposition.
Taking the example given in the question, when we visit an art gallery it is most likely that we have chosen to do so and with the purpose of looking at what is on display, in Fenichel’s terms to ‘devour’. By following ritualised behaviour – how one is expected to conduct themselves in an art gallery – the viewer is also a participant in an experience, even if we may have different reasons for doing so. By looking (as opposed to seeing) the viewer is actively seeking to engage with the object in front of them rather than being a passive observer.
Moving to the Freud and Fenichel readings, I am now aware of a number of factors that might underpin such ritualised looking. Some people may fetish the objects on display. This may not be conscious sexual behaviour, more a case of looking at things that they believe are missing from their lives. The missing element could in theory be anything from possessions to experiences, even the skill needed to create what the person considers to be a worthy piece of art, particularly as the mere act of exhibiting work in a a gallery often elevates its status.
Another reason may be down to identification, the need to liken oneself with what one is looking at, the perception of seeing something as an extension of oneself, to share the work on display with themselves and to feel part of it. Certainly in photography, Bate (2009) writes of inviting the viewer to project their own selves on to the image and this is something that I have set out to achieve in some of my own photographic work, to give the viewer the opportunity to express their own emotions, doubts and fears and to create their own stories. Bate also discusses projection where the viewer can cast off uncomfortable feelings within themselves and move them to another person or object; ‘a viewer can implant their own feelings in a portrait photograph even though it seems as those feelings come from the actual portrait (Bate, 2009, p.86)
Of course In a minority of cases people have the wish to destroy what they have seen, as outlined by Fenichel (Fenichel,1999:330) who writes that ‘very often sadistic impulses enter into the instinctual aim of looking; one wishes to destroy something by means of looking at it, or else the act of looking itself has already acquired the significance of a modified form of destruction’, thus looping back to Freud’s views on castration (Freud, 1999)
Do the articles suggest to you reasons for staring as someone being at best bad manners and at worst threatening?
The articles suggest a number of reasons to support this view. For Fenichel (1999) staring at someone is sadistic. He writes of devouring with the eyes and the unconscious significance of such an intense gaze, indicating a wish by the viewer to subsume, even destroy what he is looking at. He also sees the stare as sexual, being linked to libidinised looking where ‘the aim of the person who looks is not perception but sexual gratification’ (Fenichel,1999:331). Both these behaviours are definitely bad manners and can also be read by the receiver of the look as threatening.
Fenichel (Fenichel, 1999) also discusses how the eye and the act of looking have associations with magic, of spells being cast and the victim being paralysed by a look. Hypnotists also use the power of looking to compel the subject of their gaze to do their bidding, to control them.
It is also interesting to look at how different cultures treat the act of staring. When I worked with Norwegians I soon learned that during a toast it was customary to raise your glasses, say ‘Skol’ and then look directly into the eyes of each person in the group in turn. As a Brit I found this extremely discomforting but learned that it was considered bad manners not to take part in this act of staring.
Can you make any suggestions as to the reasons for some people’s need to avidly watch television?
Television presents us with easy accessibility to what is going on in the world. It also presents us with a world of soap operas, celebrities, wannabe celebrities and a perceived status that many people desire to emulate, feeling that it gives them something that they think is missing in their own lives. By avidly watching television some people fetish TV programmes, wanting to share in this celebrity world and the experiences that they witness, unconsciously identifying themselves with what they are looking at and making it their own. People ‘become’ part of the soaps that they watch and the soap characters become part of real life to them – I am always amazed when a TV character dies and people send in their condolences to the television company – fiction has become reality in their view. I also think that loneliness plays a part in this TV fetishism.
What visual fetishes have you noted in everyday life – your own or others?
I think a lot of people, particularly the younger generation, fetish social media, often seeming to willingly replace a real social life with a virtual one. When I look at my own situation I am certainly guilty of sometimes excessive forum-hopping and I think for me this this addresses a fear of missing out on something, maybe also of needing to feel included, to be ‘part of the gang’.
Why are people often so keen to display wedding photos or family portraits?
This is not something that I can relate to as I am not keen on this type of formal display in my own home. However, I can think of a few reasons that some people would choose to do this:
- The demonstration of status and/or achievement – ‘I am married’, ‘This is my family’. A form of exhibitionism and possibly also of narcissism. Maybe to fulfil a psychological need for attention and approval. Posed family portraits can often be fictions with the sitters portraying to the outside world how they wish to be seen rather than showing reality.
- Nostalgia – memories of people no longer with us, of past times for example pictures of children that are now grown up.
- A reminder of a happy occasion, maybe in contrast to a daily life which is more mundane.
Bibliography
Bate, D. (2009) Photography: The Key Concepts. Oxford: Berg
Fenichel, O. (1999) The scoptophilic instinct and identification. In: Evans, J and Hall, S. (eds.) Visual Culture: The Reader. London: Sage. pp.327-339
Freud, S. (1999) Fetishism. In: Evans, J and Hall, S. (eds.) Visual Culture: The Reader. London: Sage. pp.324-326
Oxford Dictionaries (s.d.) ‘ritualise’ [online]. At: http://www.oxforddictionaries.com (accessed on 28 September 2015)